Ever Clever Data (ECD) is a young fast growing market research company based in Hongkong supporting clients world-wide with knowledge of the market in Europe, the US and most of Asia. Our approach is focused on achieving results for our clients. We have experienced consultants and analysts to add practical value to your approach to the market. Market research is no doubt the foundation of entrepreneurship as it supports the discovery of new market opportunities and identifies areas for growth. It is about studying people as buyers and consumers, about examining their attitudes, preferences and habits. And market research is concerned with how to make customers aware of and purchase your products: promotion and pricing, design and packaging, distribution and services. Good market research improves your understanding of those chances and facilitates targeted actions. The execution of market research requires quite a bit of your organization. Simple direct mails will give a response rate of just a few percent and might easily lead to wrong conclusions. Internet users are often non-receptive - particularly to unsolicited email - because of anonymity and a lack of authoritative image, incentive or uninviting questionnaire design. Asking the right questions is difficult, especially if you don't really know enough about the people you asked.

This is where Ever Clever Data is able to help out. We do know how to create questionnaires, whom to ask, how to achieve a high response rate and - most of all - how to interprete and analyze that complex response and support your business challenges. With our quantitative and qualitative research methods in the field of branding, consumer behavior and communication, we justify your tough decisions with clearly presented facts and findings.